About Forward Madison FC

Forward Madison FC is a club that was built for, by and of the people of Wisconsin’s capital city. It was launched as Madison’s first professional soccer team by Big Top Soccer on May 17, 2018. The club will play at historic Breese Stevens Field in USL League One beginning with the 2019 season.

We're entering a new phase of our existence.

Peter Wilt

Managing Director


Club 1856 members can use their 18% discount in store only, the code cannot be applied online.

Other locations that offer a limited line of Forward Madison FC merchandise include Goodwill East, West, North, Sun Prairie and Stoughton, as well as Stefan's Soccer. Please contact these retailers directly regarding their product mix.


The Forward Madison FC store is located at 834 E Washington Avenue, Suite 229. Enter off East Washington Avenue through door labeled "Commercial Entrance", walk up the stairs, take a quick left, quick right, quick left, we are at the very end of that hallway. 


834 E Washington Avenue, Suite 229, Madison, WI, 53703

Club Shop Hours